By Jacqueline Jax — Music Marketing Strategist & Radio Industry Veteran
The Indie Artist’s Playbook is your all-in-one roadmap to releasing and promoting your music with confidence, strategy, and purpose. Written by industry veteran Jacqueline Jax, this guide breaks down the entire process of launching a single — from building your artist foundation to gaining playlist traction and leveraging social media — in a way that’s clear, motivating, and achievable for artists at every level.
In a world where music moves fast and attention is short, this playbook helps you cut through the noise and focus on what truly builds momentum: authentic fan connection, smart marketing, and consistent engagement. Whether you’re preparing your very first release or looking to level up your next campaign, this guide gives you the tools, timelines, and encouragement to do it right — and enjoy the process along the way.
Why It’s Essential:
- Because great music alone isn’t enough — visibility and strategy matter.
- Because you deserve a launch plan that works for you, not against you.
- Because sustainable success starts with understanding your platforms, your fans, and your story.
Who It’s For:
- Independent artists ready to take control of their music marketing.
- Musicians who want to grow their Spotify plays, playlist placements, and fan base authentically.
- Creators seeking clear, proven steps without feeling overwhelmed by data or algorithms.
- Artists over 30 who are passionate about their craft but need guidance navigating modern promotion.
What You’ll Learn:
✅ How to prepare and execute a successful release plan
✅ How to grow your Spotify and streaming presence strategically
✅ How to use Apple Music, YouTube, and TikTok to reach fans
✅ How to build lasting relationships with curators, fans, and media
✅ How to stay motivated and consistent as an indie artist
Get started now <here>
This is more than a marketing manual — it’s a mentorship in book form, written by someone who has spent decades helping artists get heard, grow their fan bases, and build real careers in music.
🎧 Your music deserves to be heard. Let’s make sure it is.
