A day to day new music release campaign that feels organic, strategic, and emotionally connected to fans
Goal: Grow awareness, build anticipation, and deepen fan connection through storytelling and community. Format: 1 post per day (mix of Reels, Stories, Carousels, and Lives) Tone: Real, human, creative, and conversational — never salesy.
🗓 WEEK 1 – Tease & Story Build (Days 1–7)
Day
Focus
Platform Type
Caption Hook
Visual Idea
1
Song announcement teaser
Reel / Story
“Something new is coming… it started with one lyric.”
Close-up of notebook, hands writing or typing lyrics
2
Behind-the-scenes clip
Reel
“The night we recorded the bridge 🎧💭”
Studio footage, dim lighting + analog grain aesthetic
3
Song inspiration story
Carousel
“This song began after a heartbreak I didn’t expect…”
Photo series of real moments: city, journal, headphones
4
Fan inclusion
Story poll
“Guess the mood: heartbreak 💔 or hope 🌅?”
Text-only story with color background
5
Hook or lyric reveal
Reel
“If you’ve ever felt like you had to start over, this line’s for you.”
You singing or whispering the lyric into mic
6
Pre-save announcement
Carousel + Link in bio
“Be first to hear it. Pre-save now & join my launch team 🚀”
Bold graphic with streaming icons
7
Gratitude check-in
Story
“You all are helping me bring this song to life — thank you.”
Photo of workspace or mixing desk with text overlay
🗓 WEEK 2 – Build Connection (Days 8–14)
Day
Focus
Platform Type
Caption Hook
Visual Idea
8
Countdown begins (7 days)
Reel / Story
“1 week until this song is yours 💗”
Animated countdown overlay on studio footage
9
Artist mindset
Carousel
“Why I almost didn’t release this track…”
Black-and-white photo series + handwritten note overlay
10
Collaboration highlight
Reel
“Couldn’t have made this without [tag] 🙌”
Duo clip in studio or zoom call split screen
11
Lyric visual
Static post
“Favorite lyric: ‘____’ — what does it mean to you?”
Simple text graphic in your brand color palette
12
Sneak peek
Reel
“Here’s 10 seconds of the hook 👀🎧”
Headphones + waveform animation
13
Fan engagement
Story Q&A
“Want to hear a live preview? Ask me anything 👇”
Selfie video invite
14
Final teaser
Carousel
“Tomorrow it’s yours.”
Album artwork reveal animation or textured graphic
🚀 WEEK 3 – Release Week (Days 15–21)
Day
Focus
Platform Type
Caption Hook
Visual Idea
15 – Release Day!
Launch announcement
Reel / Carousel
“It’s out!! 🔥 ‘[Song Name]’ is live everywhere.”
15-sec performance clip or cover art reveal
16
Thank-you note
Static / Story
“Seeing your comments & shares = everything 💙”
Screenshot collage of early fan reactions
17
Lyric meaning
Reel
“This verse still gives me chills every time.”
You performing or talking directly to camera
18
Behind-the-mix
Carousel
“Here’s how we built that layered chorus.”
Screenshots from DAW session
19
Playlist share
Story + Tag
“Added to a new playlist today 😍 Link in bio!”
Spotify screenshot with song highlighted
20
Reaction video
Reel
“Your duets are wild 🤯”
Stitch or duet with fan videos
21
Live mini-set
IG Live / TikTok Live
“Hanging out & playing it live for the first time 🎤”
Cozy lighting, candid vibe
🗓 WEEK 4 – Sustain Momentum (Days 22–30)
Day
Focus
Platform Type
Caption Hook
Visual Idea
22
Fan feature
Carousel
“Look at these amazing fan posts 🥹💫”
Screenshots or repost collage
23
Acoustic version
Reel
“Stripped down version — just me & the guitar.”
Home-studio setup, minimal edit
24
Story prompt
Story
“Where were you when you first heard it?”
Question sticker
25
Cross-platform promo
Carousel
“It’s on YouTube + Bandcamp now 🌐”
App icons w/ link info
26
Emotional recap
Reel
“This song changed how I see failure…”
You narrating over slow-motion clip
27
Community post
Story poll
“What should I drop next: 🎹 acoustic / 🎧 remix?”
Bold typographic poll
28
Remix preview
Reel
“Someone remixed my song 👀🔥”
Waveform animation + snippets
29
Behind the artwork
Carousel
“How the cover art was born — sketches to final.”
Sketchbook photos + final art
30
Reflection + CTA
Static / Reel
“Thank you for making this song part of your playlists 💛”
You smiling or studio shot w/ gratitude message
💡 Visual Style Guide
Color Palette: Deep blacks + muted neons + analog textures (fusing music-tech with indie creativity).
Fonts: Bold sans-serif for headlines; handwritten or serif for captions.
Vibe: Raw authenticity > glossy perfection. Showcase process, emotion, and connection.
Submit your music for a review and get help promoting your music <here>
